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Fincome

SaaS analytics & revenue-based financing platform

Built a SaaS analytics web platform that gives SaaS operators and founders a real-time grip on their KPIs and access to revenue-based financing, by wiring a Python ML engine to several Open Banking APIs.

Inside the project

Client brief

Fincome lets SaaS operators and founders drive their growth by accessing and analysing all their KPIs in real time.

The client had a high-level brief (main building blocks and functional schema) and was looking for a partner able to advise both on technical choices (architecture, stack…) and functional ones (development priorities) before shipping the first commercial release.

Our approach

Our engagement followed our three core values - Advise, Build, Entrepreneur - giving the early decisions room to breathe before kicking off the implementation.

We then delivered all the web development (excluding the Python computation engine) in a responsive build, advised on advanced graphic design pieces and acted as a partner on parts of the client's internal corporate setup.

The project today

Alongside the launch, the founders pivoted the business model to avoid head-on competition with large US players like Silvr and to make the most of the KPI engine they had built. The start-up raised €1M in October 2022 from Accel (Starter Program) and well-known French and international tech angels, and internalised its engineering with our support.

We're proud to count among Fincome's first customers, as "Boost" - a subsidiary of the Bluesquare group - uses their SaaS analytics product and revenue-based financing offer for small and mid-sized SaaS companies.

Client testimonial

We were very quickly convinced by Bluesquare's professionalism and advisory mindset. Their ability to support us from the product design phase through to launch was a major asset for our development. The Bluesquare teams helped us a great deal during the internalisation phase of the technology they had built for us, so that we could manage it independently at Fincome.

Martin Courau

Martin Courau

Co-founder · Fincome

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